Habit or Conscious Decision?

Time to go grocery shopping… where do you shop? More importantly, why? Is it because the store is close to your home? Is it because you know exactly where every item you purchase can be found in the maze of isles? Is it because you have a favorite cashier? Is it because they offer the best prices, coupons, etc.? Or is it because… well… that’s where you’ve “always” gone grocery shopping?

OK, what about a car repair? Is location important? How about price? I am willing to bet that most car owners will say that they want a highly trained, experienced, trustworthy, and skilled technician… even if it costs more or they have to drive slightly further for a repair. This is especially true if the car in need of repair is that of your spouse, parent, or child.

What about surgery? Many people travel across the country to receive medical care from those they believe – after considerable research – to be the best practitioner in their particular area of expertise. Cost, convenience, and familiarity may not even show up on their radar screen. Once again, this is especially true not just for ourselves but when identifying care for those we love.

So, how important is your business? Are you in this for the long haul and if so, with whom do you collaboratively partner? In this age of social media, relationship building can appear to be relegated to “likes”, “comments”, “re-tweets”, etc. But it is not!

Our industry is all about relationship building – whether with Realtors®, buyers, sellers, lenders, builders, and YES – even title & escrow. While the power of social media is undeniable, it will never replace the value of face-to-face, human interaction. Nothing builds trust like looking into someone eyes and listening to their voice.

A true relationship is not founded on a “What can you do for me?” mentality from either party. Companies that violate the law to offer “incentives” to establish a relationship (i.e., obtain business) may find themselves facing overwhelming fines – as well as fines imposed on the recipients of the incentives. No doubt, you’ve already heard of several companies receiving multi-million dollar judgments against them. And by the way, is this really a “relationship” anyway? Is it worth the risk to you financially or perhaps worse, your reputation?


Take your business life as seriously as your own life. Don’t get a heart transplant from a doctor offering you a kickback. Not only is it fraudulent but; one should wonder why that doctor is willing to compromise his livelihood just to obtain another patient.

I don’t expect comments and in fact, anticipate that this will ruffle some feathers. I’m quite fine with that because I’m very proud of my company’s integrity, ethical standards, conduct in the community, and outstanding service. Take this for what you will – I’m calling it as it is.

We are all in this together… and therefore, although a difficult conversation, we owe it one another to evaluate our “relationships”.

~Kimberly Brooks

3 Replies to “Habit or Conscious Decision?”

  1. I enjoyed reading your blog, you always know how to push the right buttons. I truly 100% agree with you in the importance of building relationships within your business as a solid network to provide Red Carpet service to our clients, period. I along with my lender which I have worked with for several years just got thrown under the bus by a title company, then they came back to make sure they really had us down, they simply would not accept responsibility for any mistakes. Sadly in this REO world we are in we are forced to use their title company and all you can do is hold on and hold your breathe! When you surround yourself with like minded professionals that still understand the word integrity, you can’t help but shine for your clients, which in turn helps grow your business. Everybody wins!

    1. Danny:
      Thank you for your comment and great feedback. I’m sorry to hear about your situation with the other title company. I hear that same story over and over especially when it comes to the world of REO’s.

      My philosophy has always been an apology goes a long way, whether right or wrong, just own it and people will respect you. Then we can get back to the business of getting business and taking care of our customers collaboratively . You’re correct “everybody wins!”, Red Carpet service all the way!

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